Study experiences in context
Look beyond app features and usage statistics. Examine what children do before, during and after digital engagement, who is with them and how the experience fits into daily routines.
Research & Evidence
Build the evidence around children’s real lives.
Children’s digital experiences do not happen in isolation. They are shaped by family relationships, language, culture, disability, access, school and community settings, commercial design and wider patterns of play and everyday life. Evidence about quality must take these realities seriously.
A child-development lens helps us move from broad intentions to decisions that reflect children’s needs, rights, relationships and everyday experiences.
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Hear children and caregivers
Use ethical, age-appropriate methods to understand children’s perspectives and the experiences of parents, caregivers and educators. Participation must be voluntary, safe and accessible.
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Examine development holistically
Consider cognitive, language, social-emotional, physical, creative and imaginative development, alongside identity, inclusion, agency and well-being.
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Include diverse contexts
Generate evidence across languages, geographies, socioeconomic contexts and abilities. Avoid treating one group of children or one setting as representative of all.
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Translate findings into action
Use evidence to inform product decisions, professional learning, policy dialogue and programme improvement. Be transparent about limitations and uncertainty.
Our research ambition is practical and child-centred: stronger evidence should lead to better decisions about the experiences children encounter every day.
Connect
Partnership and collaboration enquiries
Get in touch about working with PLAYS.